JOB PURPOSE:

To supervise and drive the execution of flour sales activities across assigned markets and customer segments at Modern Mills Company (MMC). The role is responsible for leading a team of sales representatives to achieve volume, revenue, and market penetration targets for flour products, while strengthening customer relationships, ensuring pricing discipline, and supporting MMC’s commercial strategy.

KEY ACCOUNTABILITIES:

Customer Relationship Management
    Build and maintain strong relationships with bakeries, distributors, wholesalers, and key flour customers.
    Act as the primary escalation point for customer issues related to pricing, delivery coordination, and service quality.
    Support retention of strategic and high-volume flour customers.
Sales Cycle Management
    Execute MMC’s flour sales strategy within the assigned territory and customer segments.
    Ensure achievement of monthly and annual sales targets (volume, revenue, and mix).
    Support the introduction of new flour products, grades, or packaging formats.
Territory Management
    Develop a deep understanding of flour market dynamics, customer demand patterns, and competitive activity.
    Monitor competitor pricing, product positioning, and market share movements.
    Identify opportunities for growth in existing and new flour customer segments.
Team Supervision & Performance Management
    Supervise, coach, and develop the flour sales team to improve performance and capability.
    Monitor individual KPIs including volume targets, customer coverage, and collections discipline.
    Address underperformance through coaching, corrective actions, and development plans.
Reporting and Analysis
    Prepare regular sales performance reports covering volume, revenue, customer trends, and variances.
    Analyse flour sales data to identify risks, opportunities, and improvement actions.
    Provide insights and recommendations to Sales Management to support decision-making.

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Minimum Qualifications:

• Diploma Degree or University degree, in business, marketing, or related field.

Minimum Experience:

• 5-6  years of relevant experience in sales or marketing operations or related fields, including experience in the FMCG industry

Language Requirements:

• Arabic: Working knowledge, Advanced is preferred.

English: Working knowledge, Advanced is preferred.