Job Purpose

To lead and drive the regional flour sales strategy by expanding market presence, developing strong trade partnerships, and ensuring the achievement of sales and revenue targets.

The role is responsible for distributor management, route-to-market efficiency, customer relationship building, and ensuring compliance with company standards.

The Regional Sales Manager acts as the key driver of commercial excellence and team capability building within the assigned region.

Key Accountabilities

Manage all regional sales channels (Van, Retail, Wholesale, Distributors, and E-commerce where applicable) with full ownership of performance

Onboard new customers, distributors, and sales channels

Identify new territories, segments, and product opportunities

Conduct market mapping and competitor analysis

Execute activation plans with marketing and trade teams

Build strong stakeholder relationships to expand market presence

Deliver monthly, quarterly, and annual sales targets

Monitor team performance against KPIs

Ensure product availability and stock management

Drive collections and minimize overdue payments

Ensure pricing execution and compliance with trade policies

Maintain strong relationships with key customers and partners

Resolve customer complaints and service issues promptly

Conduct field visits to strengthen engagement and loyalty

Manage distributor performance and compliance

Ensure adherence to stock norms, order cycles, and payment terms

Analyze secondary sales and optimize route-to-market efficiency

Drive product availability, visibility, and promotional execution

Ensure compliance with internal controls and policies

Coordinate with supply chain for smooth order fulfillment

Prepare sales reports, forecasts, and business reviews

Track market trends, competitor activities, and pricing

Utilize CRM/SFA tools for sales tracking and pipeline visibility

Lead, coach, and develop Territory Sales teams

Set targets, monitor performance, and provide feedback

Conduct training, field coaching, and succession planning

Ensure adherence to company policies, SOPs, and regulations

Maintain compliance with food safety and regulatory standards

Manage documentation, audits, and corrective actions

What We Are Looking for

Education

• Bachelor’s degree in Business Administration, Sales, Marketing, or related field (required).
• MBA is a strong plus.

Experience

• 5–8 years of progressive sales experience in FMCG or food manufacturing.
• Experience managing distributors, field teams, and large regional portfolios.

Technical & Functional Skills

• Strong knowledge of FMCG route-to-market models.
• Experience in wholesale, retail, HORECA, and bakery channels.
• Strong analytical skills and data-driven decision-making capability.
• Proficiency in CRM / SFA tools, Excel, and reporting.
• Solid understanding of trade marketing and channel development.